Happy birthday to me! But should you celebrate your clients' birthdays?
Last week, my hairdresser surprised me with a bouquet of roses at my appointment, a few days before my birthday. It meant the world to me. But here’s the thing - we wouldn’t do this for every client, would we? I tip, I take good care of my hair between appointments, I recommend him to others, and I post about him and the salon all the time on social media. I’m a rock-solid, loyal client, and it was super special to feel appreciated. But should we do the same for our nail and beauty clients? And if so, when is it worth it? Celebrating clients: Is it worth it? Spending money on every client for every occasion isn’t sustainable. But thoughtful gestures can make a lasting impression. It’s about knowing when and why to go that extra step. When to make the effort 1. Loyalty matters Clients who consistently book, tip well, refer new business, and promote you on social media are the backbone of your business. They make your work enjoyable and help you grow. A small...