Posts

Happy birthday to me! But should you celebrate your clients' birthdays?

Last week, my hairdresser surprised me with a bouquet of roses at my appointment, a few days before my birthday. It meant the world to me. But here’s the thing - we wouldn’t do this for every  client, would we? I tip, I take good care of my hair between appointments, I recommend him to others, and I post about him and the salon all the time  on social media. I’m a rock-solid, loyal client, and it was super special to feel appreciated. But should we do the same for our nail and beauty clients? And if so, when is it worth it? Celebrating clients: Is it worth it? Spending money on every  client for every  occasion isn’t sustainable. But thoughtful gestures can make a lasting impression. It’s about knowing when and why to go that extra step. When to make the effort 1. Loyalty matters Clients who consistently book, tip well, refer new business, and promote you on social media are the backbone of your business. They make your work enjoyable and  help you grow. A small...

A match made in heaven: Who is builder gel suitable for?

Happy Valentine’s Day, Team! Whether you do Valentine's, Gal-entine's or even just Pal-entines, love is in the air - so let’s talk about the perfect match! No, not soulmates, but builder gel and the clients who are meant  for it. If you’ve ever wondered whether builder gel is the right choice for you or your clients, here's my take. The builder gel buzz Builder gel (in a pot, in a bottle, 'BIAB', brush on, whatever you want to call it) is everywhere  right now, and while it’s an incredible product, it’s not for everyone. Because it’s the latest buzzword in the industry, many clients request it without knowing if it suits their nail type or lifestyle. As professionals, it’s our job to guide them to the best option - even if that means saying, “Actually, builder gel might not be the one  for you.” What is builder gel? Builder gel is a thicker, stronger gel formula designed to add strength and structure to natural nails,. Unlike standard gel polish, it can be used to c...

How to tell clients about a price increase (and why you shouldn’t feel weird about it)

If faced with a decision between announcing a price increase or being thrown into the North Sea, I know a lot of nail techs who'd be opting to go for a swim. Raising prices is one of the most uncomfortable things beauty professionals face because our industry is deeply personal. We build close relationships with our clients, and money feels like a taboo subject in these intimate settings. But here’s the reality: would you hand over part of your wages to every client each week? (That's rhetorical - please say no). So why emotionally discount your services or avoid price increases out of guilt? Why we struggle with price increases Unlike big supermarkets, where price increases happen without announcement, we feel the need to justify  every change. This is because of the 1:1 nature of our work. We see our clients regularly, chat with them about life, and build a bond. But your business is still a business. Other people’s financial situations are not your concern - your income is ....

Why basing your prices on others in the industry does more harm than good

Setting your prices based on what others charge might seem like a safe approach, but it can actually do more harm than good. Every nail and beauty business is different, with varying overheads, skill levels, and experience. Copying someone else’s pricing structure without fully understanding your own costs (or theirs!) is a fast track to undercharging, overworking, and ultimately, burnout. Your overheads aren’t theirs One of the biggest mistakes beauty professionals make is assuming that because another business in their area charges a certain rate, they should too. But what if: They work from home and you rent a salon space? They use lower-cost products while you invest in premium brands? They have fewer bills to cover, or receive financial support elsewhere? Without a clear understanding of your own expenses, you could be charging prices that don’t even cover your costs, let alone make a profit. Skills and experience should factor in Your pricing should reflect your expertise, not ju...

Should the UK nail and beauty industry be regulated?

In the United States, the nail and beauty industry is strictly regulated. Therapists must complete formal training, pass exams, and obtain licenses before they can work professionally. But in the UK, there is no mandatory regulation—anyone can set up as a nail tech or beauty therapist without qualifications. Should that change? And what would it look like if regulation were introduced tomorrow? Why isn’t the UK industry regulated? Unlike in the US, where licensing is required at state level, the UK operates on a largely unregulated basis. While there are voluntary accreditation bodies and insurance requirements for those working professionally, no official legal framework ensures every practitioner is trained to a minimum standard. This means the industry relies heavily on self-regulation, professional ethics, and customer awareness. What would regulation look like? If regulation were introduced in the UK, it could involve: Mandatory qualifications  – A minimum level of accredited ...
If you work in nail and beauty, there’s a very good chance you’re a lone worker - even if you’ve never labelled yourself as one. Home-based salons, mobile appointments in clients’ homes, early mornings, late evenings, locked treatment rooms in busy salons… Lone working is part of the job for many of us. It’s so normalised that most nail and beauty pros don’t stop to think about it at all. Until something makes them. Before I worked in nail and beauty, I worked in personnel, social housing and care - industries where lone working and personal safety training are taken seriously, formally risk assessed, documented, and regularly reviewed. The contrast between those sectors and ours is… stark. And that’s not a criticism of nail and beauty professionals. It’s a gap in training, not common sense. This blog isn’t about scaring you. It’s about reframing lone working as what it actually is: a professional responsibility, not an awkward topic or an overreaction. What counts as lone workin...

Another nail bar?!

Is the market oversaturated, or is there room for everyone? If you feel like there’s a new nail bar popping up every five minutes, you’re not alone. Where I live in Christchurch, Dorset, we’ve got another one opening this month - bringing us up to five non-standard salons  on the high street. That’s on top of four other salons offering nails , plus all the incredible home-based and mobile techs working their magic within a 500 yard stretch . It’s enough to make you wonder… is there even space for us all? Truth bomb: No one is stealing your clients. It’s easy to panic when another salon sets up shop, but let’s get real—no one is out here stealing  clients. Every tech, every salon, every mobile therapist has their own style, vibe, and USP (unique selling point). Some clients want a quickie express set; others want an hour of luxury and chat. Some are loyal to a particular nail shape, brand, or even scent  of cuticle oil (seriously, seen it all). What does this mean? T...